The Value of Video Promotion

So, I’ve mentioned before that I don’t think Book Trailers, as they are typically done, are effective marketing for a book.  Frankly, they’re rarely going to get the attention of anyone who wasn’t already interested, and at best they probably won’t detract from audience interest.

And that’s because translating “movie trailer” style to promoting books doesn’t quite work.

But I’ve been putting some thought into how video can be used, if not for book promotion strictly, then as part of author branding (there’s that thing again).  And, I mean, I do have a degree in Film & Video Production.  So I know something about how the medium works.

So I’m putting something together, teaming up with my son (who is pretty gifted in the video arts, see below) which should be fun and dynamic to watch in its own right, and just possibly inspire some book sales.  We’ll see.  Watch this space, because stuff is coming.  (And in case you missed it, earlier this week we dropped the cover to Lady Henterman’s Wardrobe.  Check it out.)

 

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